Senior CRM Manager
Join Marley Spoon as Senior CRM Manager and help turn CRM strategy into thoughtful, high-performing campaigns that strengthen customer engagement and drive growth.
Drive Growth Through CRM
We are looking for a Senior CRM Manager to help turn CRM strategy into thoughtful, high-performing customer experiences across markets.
In this role, you will help shape how customers engage with our brand across the lifecycle, translating strategy into campaigns and journeys that are timely, relevant, and built to perform. Working across channels such as email, push, SMS, and more, you will partner closely with teams across the business to create customer communications that do more than land — they drive measurable impact.
What You’ll Do
This role sits at the intersection of customer experience, performance, and execution. Working closely with the Head of CRM and cross-functional partners, you will help bring lifecycle initiatives to life across markets and continuously improve how we connect with customers over time.
You’ll focus on:
executing and optimizing CRM campaigns across channels including email, push, SMS, and more
translating business priorities into customer-facing journeys and communications
using performance insights to improve engagement, conversion, and retention
supporting testing and experimentation across the customer lifecycle
helping refine CRM processes and ways of working as the function continues to grow
What We’re Looking For
You bring strong CRM or lifecycle marketing experience in a B2C environment, along with a clear sense of how thoughtful customer communication can support both brand and commercial goals.
You likely have:
hands-on experience managing multi-channel CRM campaigns
confidence using data and performance insights to guide decisions
strong attention to detail and a high bar for execution
experience working cross-functionally with creative, brand, or commercial teams
a proactive, collaborative approach and an interest in building better customer journeys over time
Nice to Have
experience with tools such as Iterable, Braze, or similar CRM platforms
experience working across multiple markets or in an international business
familiarity with testing, reporting, and CRM performance analysis
Why This Role
This is a chance to step into a role where CRM sits close to growth, customer experience, and commercial impact. Your work will help shape how we show up to customers across the lifecycle and contribute directly to stronger engagement and smarter customer journeys over time.
Benefits:
Vary by location please connect with the Hiring Manager
- Department
- Marketing
- Locations
- Lisbon Office
- Remote status
- Hybrid
Lisbon Office
Who We Are
Our culture is defined through autonomy,
transparency & accountability. It’s purpose-driven, performance-oriented and principles-led.
We want every Marley Spooner to be their best selves, to feel fulfilled yet challenged at the same time. We know this will not only help you reach new heights, it allows us to do the same.
About Marley Spoon
In 2014, Marley Spoon launched as a meal kit delivery service featuring fresh, high quality ingredients and easy-to-follow recipes. Each box is personalized to a customer’s unique taste, with the ability to customize recipes with upgrades, protein swaps, gluten-free options, ready to heat meals, and so much more!