The Role in a Nutshell

We are looking for a Product Manager, Growth to own the "front door" of our digital experience.

In this role, you aren’t just building features; you are architecting the bridge between marketing intent and product value. While you'll ensure our technical conversion funnel is seamless, your true lever is Digital Merchandising. You will lead the strategy for how we package, sequence, and present our digital offerings to maximize acquisition and customer quality.

If you find "Behavioral Economics" more interesting than "Button Colors," and you view the "Offer" as a product in itself, this is the role for you.

What You’ll Do

• Own the Offer Experience: Design and execute the digital roadmap for our pricing tables, plan selections, and promotional bundles. You will build the systems that allow us to test dynamic offerings based on user intent.

• Optimize Intent-Based Journeys: Partner with the Performance Marketing and Merchandising teams to ensure that the "Promise" made in an ad is fulfilled by the "Product Experience" on the relevant acquisition pages.

• Drive the Experimentation Engine: Lead high-velocity A/B testing that goes beyond UI tweaks. You will test the Information Architecture of the Sale—framing value, social proof, and price anchoring to drive conversion.

• Build for Scale: Instead of building one-off landing pages, you will help build a flexible Acquisition Platform that allows the team to swap out digital hooks and offers with minimal engineering overhead.

• Measure What Matters: You will significantly contribute to the "Full-Funnel" health, specifically focusing on CAC (Customer Acquisition Cost), Trial-to-Paid Conversion, and Initial RPV (Revenue per Visitor).

What We’re Looking For

• 3+ Years in Growth Product Management: You have a proven track record in a B2C or high-velocity B2B environment where the transaction happens digitally.

• The "Merchandising" Mindset: You understand how to use psychological triggers (scarcity, anchoring, framing) to guide a user toward the right choice for them—and for the business.

• Data as a Second Language: You are expert-level in tools like Amplitude, Mixpanel, or Heap. You don’t just report "what" happened; you use data to hypothesize "why" it happened.

• Technical Savvy: You understand how MarTech (pixels, attribution, CMS) interacts with the product backend. You know what is a "quick UI test" vs. what requires a "core billing change."

• Experimental Rigor: You are comfortable with a 70% failure rate in testing, provided every "loss" results in a documented insight that informs the next "win.

Technical Profile & Skills

• Experimentation: Mastery of A/B testing platforms.

• Psychology: Deep understanding of behavioral economics and UX psychology.

• Systems Thinking: Ability to design scalable components for a global storefront.

• Communication: Exceptional ability to bridge the gap between Creative/Marketing and Engineering/Data teams.

Benefits:

• Hybrid work policy (remote + office).

• 22 annual leave days +2 days extra days for every year of tenure (up to 6).

• 5 training days per year.

• Private health insurance provided by Tranquilidade.

• Food allowance of 7.62€/worked day under by Coverflex.

• 24/7 confidential employee assistance program.